If you’re an expat with dreams of starting your own business in Dubai, one of the biggest decisions you’ll need to make is whether to set up in a Free Zone or on the Mainland. Both options come with their sets of benefits and challenges, and your choice will influence everything from costs and timelines to how you operate your business on a day-to-day basis.
So, which is the better choice for you? Let’s take a deep dive into the pros and cons of both Free Zone and Mainland setups. By the end of this guide, you’ll have all the information you need to make an informed decision!
1) What is the difference between Free Zone and Mainland?
2) What are the Costs of Setting up a Business
2.1) Costs in a Free Zone
2.2) Costs in Mainland
3) How long it takes to set up a company in Dubai
4) Advantages and Disadvantages of Free Zone companies
5) Advantages and Disadvantages of Mainland companies
6) Which option is right for you?
Before diving into the nitty-gritty, here’s a quick look at what differentiates a Free Zone from the mainland. The main distinction lies in the fact that Mainland businesses are registered directly under the UAE Government, while Free Zone companies are registered within specific trading areas set up by individual authorities and often ran similarly to a private entity.
Free Zones
Mainland
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One of the first questions most entrepreneurs ask is: “How much will it cost me?” The amount of money you need to open your business will vary significantly based on your company type and requirements. For example, a company with 2 people will not cost the same as a company with 50; and a crypto trading business license, comes with a completely different cost to getting a trade license for e-commerce. In addition, the cost can also highly vary depending on the Free Zone you choose (which have very large ranges of prices) or if you decide to register in Mainland.
Here’s a rough breakdown of expected costs:
If you want a full breakdown of Incorporation costs, we have put together a guide with a calculator which you can access here.
Pro Tip: Look out for Free Zone promotions where licenses and visas are bundled together at discounted rates. If you’re not sure how to find these, simply reach out to us.
Timelines are another crucial factor to consider when incorporating your business in Dubai (or the UAE). How long it takes can impact your moving timelines, business development pipeline and workflows, so make sure to plan ahead! The process for opening a company will highly vary from Zone to Zone, so here's a rough guide:
Free Zone Timelines:
Mainland Timelines:
Key Insight: Time-sensitive entrepreneurs often prefer Free Zones for their quick and efficient incorporation process.
There’s a reason why many entrepreneurs opt for setting up with a Free Zone, but of course, this can also come with some drawbacks. Let’s review all the pros and cons:
Advantage 1: 100% Ownership
Unlike mainland companies that historically required a UAE national to own 51%, Free Zones allow complete ownership across all industries.
Advantage 2: Tax Benefits
Advantage 3: Simplified Registration
Free Zone authorities are known for their streamlined setups and lesser documentation requirements.
Advantage 4: Affordable Office Space
Co-working and virtual office solutions reduce overhead costs, which is particularly useful for startups and online businesses.
Advantage 5: Industry-Specific Zones
Free Zones often cater to specific industries (e.g., Dubai Internet City for tech startups, Dubai Media City for media businesses, Dubai International Financial Center for Financial companies, etc...) - This matters because it connects you to relevant networks, talent and companies, and it lays out foundations that are going to benefit your business in the long term in regards to regulations, requirements and business development opportunities.
Now let’s look at the disadvantages...
Disadvantage 1: Trading Restrictions
Free Zone businesses are limited to international trade or business within the Free Zone itself. Direct interaction with the UAE’s local market (mainland) isn’t allowed unless you work with a distributor.
Disadvantage 2: Limited Growth Opportunities
Scaling your operations to target the local market can be complicated and costly when based in a Free Zone.
Disadvantage 3: Location-Specific Limitations
Your base of operation (area designated to the Free Zone) may restrict where you can recruit staff, ship goods, or collaborate with local businesses depending on your license and business model.
While incorporating in a FreeZone may seem like the fastest and easiest route, there are some instances in which you may want to considering registering with Mainland instead. Especially, if you would be able to benefit from from local trading advantages. Let’s get into it:
Advantage 1: No Market Restrictions
Mainland companies can trade, operate, and offer services across Dubai, the UAE, and internationally without restrictions.
Advantage 2: Certain Industries Require Mainland Setup
If you’re planning to start retail, hospitality, or a restaurant, mainland incorporation is your only option.
Advantage 3: Flexibility
You’re not tied to specific zones—you can choose your location, office setup, or business model as you grow.
What about the disadvantages of Mainland?
Disadvantage 1: Costs
Mainland businesses require higher upfront capital and running expenses, including office rents and potential sponsorship fees.
Disadvantage 2: Historically Dependent on Local Sponsors
While the 51% ownership rule has changed in some cases, this restriction still applies to specific industries like oil and gas.
Ok, you’ve read the article but you’re still unsure unsure whether to go Free Zone or Mainland. Let’s do an exercise to help you understand which option may be best for you:
Start by asking yourself these key questions:
For the vast majority of Expats moving to the UAE, the right choice will be to incorporate under a Free Zone structure. However, it’s always worth having a chat with a Expert who is able to help you make the right decision for your business. And that’s exactly why we’re here! Simply get in touch and we’ll help you take your first step when moving to the UAE as a Business Owner.
1. Can I own my mainland company outright?
Yes! Recent law reforms allow 100% foreign ownership for several industries, though some exceptions apply. Get in touch if you’d like to learn more.
2. Which option is more popular for Expats - Free Zone or Mainland incorporation?
Most Expats choose to incorporate their business in a Free Zone. This is the ideal structure for Online type of businesses and it requires less capital to manage.
3. Can I relocate my business from a Free Zone to the mainland?
Yes, it’s possible, but the process can be complex and may involve paying a migration fee.
All in all, choosing between a Free Zone and mainland setup in Dubai boils down to your business goals, operating plans, and budget. If you’re a startup focused on international trade, a Free Zone setup might be the smartest choice. However, if you plan to scale your business locally and have physical shops in the UAE, a mainland license is essential.
Need tailored advice? Our experts can help you weigh your options and calculate your costs. Contact us today or use our handy Business Setup Calculator to start building your company in Dubai today!